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The Eastman
Project Type /
Brand Identity, Menu Design
Date /
2023
The Eastman project was about crafting a captivating brand identity for a luxurious subterranean cocktail bar, blending the nostalgia of speakeasies with modern sophistication. Our target audience, aged 21+, comprised of food and beverage enthusiasts seeking an immersive experience.
Services included logo design, custom illustration, color palette development, typeface selection and creative direction. The challenge was creating a custom mark that communicated the artistry behind handcrafted cocktails instantly. The project included a comprehensive set of deliverables including the brand identity, logo, custom mark, typeface selection, color palette, menu design, and business cards.
Design choices were meticulously curated to reflect timeless luxury with a modern edge, resonating well with the client's vision. The resulting brand identity has garnered much acclaim, with positive feedback from both patrons and industry professionals, making The Eastman a symbol of refined cocktail culture
