Sushi Kafé

A conceptual rebrand for my family's favorite hole in the wall.
Conveniently located immediately behind my townhome and accessible by trail, it's no wonder why I've spent a handful of dinners dreaming of how to breathe new life into this established beloved neighborhood spot.

By using the existing identity as a foundation I was able to ensure this rebrand was an organic evolution in the Sushi Kafé brand story. A unique custom logo mark, strong typeface selection and a bold color palette create a brand universe that immediately stands out in a crowd, is instantly recognizable and most importantly, is timeless...