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Coco Ali
Project Type /
Brand Identity, Packaging Design
Date /
2024
The Coco Ali project aimed to establish a captivating brand identity for a woman owned, skin and beauty company, embodying an all-natural everyday luxury. Targeting men and women aged 18-45 seeking an urban interpretation of the all-natural lifestyle, our design tasks encompassed various elements, including a custom word mark, illustrations for icons, secondary lockups, color palette development, typeface selection, and package design.
The vision for Coco Ali was to evoke a sense of minimalist organic elegance, reflecting the brand's commitment to natural beauty and quality. A significant challenge lay in creating a custom logo mark that effectively captured the essence of the business. This was achieved through the integration of organic lifeforms and plant imagery into a minimal line drawing, symbolizing Coco Ali's dedication to purity and vitality.
The resulting brand identity for Coco Ali strikes a balance between sophistication and simplicity, resonating with discerning consumers seeking an authentic and luxurious all-natural skincare experience.
